ACTO is a photography studio specialized in professional portrait photos. The name and concept arise from the fact that the portrait photos allow to tell different stories, roles and characters. It is about who we want to be and not so much about who we are. Musicians, Artists, Lawyers, Athletes, everything is recorded in a portrait photo that allows people to start a story. The different logo possibilities arise from exchanging parts of different letters, achieved from a zoom / portrait and cropping next. Graphically, the identity of ACTO “acts” literally, just like what is stated in the concept.
Cliente: ACTO
Branding / Naming / Concept: PAZ MIAMOR
Team: Mauricio Gallegos / Gastón García Aja
Registro: Alvaro Picca

Córdoba, Argentina