Cafería is the combination between a specialty coffee shop and a fresh market sale from a local fair, located in Jesús María, Córdoba (Argentina). This identity reflects an urban spirit that represents a happy and relaxed consumer situation. The graphic identity was inspired by the stamps used on take away cups, using their color and finish details to complete the rest of the design pieces. A simple and dynamic system, made up of well-contrasted fonts and coffee cups characterized in everyday situations, try to generate a cheerful and easy-to-use brand, with a lot of strength in its name, and all the doors open for possible franchises.
Branding & Packaging: PAZ MIAMOR
Team: Mauricio Gallegos / Gastón Garcia Aja
Photography: Alvaro Picca

Córdoba, Argentina (2020)