Feria juices are a sub-brand of market and food products produced by Cafería. Feria maintains the main elements of Cafería's identity, with the particularity that the characters show urban situations that represent the brand's concept without referring to the product. Its graphic system allows labeling any type of product and prepares the sub-brand for commercialization in other stores.Feria's intention is to bring local and healthy products to a new public, inside and outside the coffee shop, adding value to the main brand.
Client: FERIA
Branding & Packaging: PAZ MIAMOR
Team: Mauricio Gallegos / Gastón Garcia Aja
Photography: Derio Ilari

Córdoba, Argentina (2021)