Giordana is an olive oil brand located in La Rioja, Argentina. The goal was to highlight the product on the store shelf with a color palette that differs from the traditional one and a modern design based on typography. The label prioritized communicating the type of varietal over the brand, due to the positioning of the word Extra Virgin in the category. This was carried out through a two-color typographic game that highlights the added value of the product. Currently, Giordana is sold in the Argentine market and in some Mercosur countries, without undergoing any modification of the original design (2013).
Branding & Packaging: PAZ MIAMOR
Team: Mauricio Gallegos / Gastón Garcia Aja
Photography: Alvaro Picca

La Rioja, Argentina (2013)